
The story of Nulo is really the story of Michael and Max. While working in the corporate world and living in California, Michael was preparing for an upcoming work trip and was searching for someone to watch his black lab, Max, while he would be gone.
With no luck finding an adequate dog-care situation and refusing to leave his buddy behind, he decided to drive to Colorado instead of fly so that Max could join. While in the car, Michael had plenty of time to think about the lack of quality pet care options available and devise a solution.
Nulo’s recipes are exactly what animals need. They’re high in animal-based protein, low in carbs and use low-glycemic ingredients to promote healthy body conditions and stable energy. Nulo also adds a patented probiotic to aid with digestion that survives the cooking process, shelf life and is viable in your pet’s digestive tract.
All of the ingredients are carefully selected with intention and purpose. They are functional, delicious and nutritious.




Nulo’s nutritional philosophy revolves around crafting recipes that align closely with the dietary needs of dogs and cats, emphasizing high meat and fish protein content while minimizing carbohydrates and incorporating low glycemic ingredients. Plus, we feature a wide assortment of functional ingredients that help to enhance your pet’s overall health and well-being.
Nulo’s diets meet the Association of American Feed Control Officials (AAFCO) nutrient guidelines for healthy dogs and cats, both by formulation and by analysis of the finished product. Our treats and toppers include a statement that they are intended for intermittent or supplemental feeding only.
Nulo strives to provide only the nutrients your pet needs by choosing not to formulate with BHA, BHT, or any other synthetic preservatives, colors, or flavors in any of our products.





Crafted in the USA

Responsibly Raised Protein Source

No Synthetic Vitamins or Minerals

No Corn, Wheat, Soy, Lentils or Legumes

Organic Produce
































